Email Campaign Marketing

We all know what an email campaign is because we get lots of emails every day from various sources trying to sell us something that might be useful.

There are some rules about data protection and sending out mass mailing emails, generally surrounding where you get your email addresses from.  You need to offer the recipient the opportunity to unsubscribe from your mailing list, and you also want to be able to track the results to remove any incorrect addresses.

We manage your email campaign, this involves setting up an email usually with links to your website so people can go through to your site to get more information.  We then track the various links on the email so that we can see which people were interested in which product for further direct marketing.

The cost of sending out large numbers of emails is very small, usually less than 2p per email.  So you can send out a mailer to 500 people for less than £10.  And you don't waste money in the future by sending it out to incorrect addresses or users who do not want to receive it.

Email marketing is an excellent way to get your products out in front of hundreds of people for very little cost, but your campaign needs to be managed carefully so you don't waste money or fall foul of data protection laws.